It is a known fact that malware creators often appeal to users, trying to lure them into action to aid infection of the target computer. In computer security this is called social engineering. The user is presented with a scenario that looks legit and then he/she is asked to click on something or install something in order to continue/avoid damage/correct what’s wrong, etc. All fake/rogue antivirus use this technique, trying to make the user install the rogue software or pay for the full version, lest an apocalypse of infections will go unhandled in the user’s computer.